Beetle's Land

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Game concept, creative direction and storytelling

I am the creator and Game Director of Beetle’s Land videogame that led Lovely Gran's team.

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Beetle's Land is a 2D single-player game for Android and IOS devices. The player controls a beetle that goes around the world in search for the lost past of his Kind, discovering he and his friends can learn how to fly again. To save his species, the Beetle becomes a skydiver. The player will guide him through all the falls while avoiding obstacles and defeating enemies, ensuring his parachute is open when he lands. Collect items and use weapons to defeat evil bosses over many exciting levels.

What have I done for the project? 

• Created the core concept for the game.

• Designed game mechanics and balanced gameplay. I wrote the GDD (with the use of flowcharts and storyboards to make it easy for team members to understand it) and pitch.

• Developed game levels in Unity 3D.

• Developed mechanics that help monetisation and retention.

• Wrote the story behind the IP and set the visual mood for the game; 

• Directed the art of the game from concept to final art and developed a few concepts myself.

• Did all the graphic and web design (designed flyers, posters, our website, etc.)

• Social media manager.

• Responsible for hiring new team members.

• Active voice for team communication: making sure there was a cohesive look and feel between art, sound, programming and game design.

• Manage the team, set milestones, set the project direction, organize meetings and organize paperwork.

• Directed the game’s cinematics and the team creating them (from storyboards to CG).

Learn more about the project and the amazing team that made it possible on the links below.